AdRoll

AdRoll is a multichannel advertising and account-based marketing platform. It is designed for marketers, including those in ecommerce, retail, and software, as well as B2B organizations. The platform offers two primary product lines. AdRoll enables users to run multi-channel ad campaigns aimed at building brand awareness, generating leads, and driving conversions through personalized advertising across industries. It includes solutions for ecommerce, social advertising, and cross-channel attribution. AdRoll ABM, formerly RollWorks, is a separate solution for B2B pipeline generation, designed to engage target accounts through multi-channel advertising, go-to-market orchestration, and revenue impact reporting. The platform is built to integrate with existing systems and tech stacks, and it leverages proprietary AI engines powered by over 17 years of machine learning to automate aspects of digital marketing. AdRoll also provides award-winning support, offering strategic and creative guidance from digital advertising experts. Its technology is described as future-proofed for a privacy-forward environment, aiming to keep ads relevant while maintaining performance. The platform is trusted by over 110,000 brands.