Adthena

Overview

Adthena is an AI search intelligence platform designed to help brands and agencies optimize their paid search strategies across various AI search surfaces, including Google, ChatGPT Ads, and AI Overviews. The platform provides data and insights to track competitor activity, measure AI Overview impact, and manage brand presence in AI-driven search results.

Key Features

• Whole Market View™ — Maps the competitive landscape in real-time to identify competitors and market share opportunities.
• AIO Impact Index — Provides a daily snapshot of AI Overview frequency and ad penetration across global markets.
• ChatGPT Ads Visibility — Tracks advertising activity within ChatGPT and identifies conversational triggers competitors are utilizing.
• AdBridge — Converts existing Google Ads campaigns into AI-optimized keyword lists and creative assets for ChatGPT.
• Citation Tracking — Monitors which brands and publishers are cited in AI Overviews and the sentiment of those mentions.
• Brand Protection — Offers solutions for blocking infringements, phishing, and stopping overspend on brand terms.

Who It's For

Adthena is designed for marketing professionals, specifically those in paid search, PPC, and digital acquisition roles within brands and agencies. It caters to organizations looking to understand and adapt to the evolving landscape of AI-driven search, manage their ad spend effectively, and protect their brand's visibility across new search surfaces.

Notable Strengths

Adthena's primary strength lies in its early focus and data collection capabilities for AI search surfaces like Google AI Overviews and ChatGPT Ads. The platform offers specific metrics like the AIO Impact Index and Citation Tracking, which provide granular insights into how AI is affecting search performance and brand mentions. Its recognition as a Google #1 Trademark Partner also highlights its expertise in brand protection within the search ecosystem.