AdTheorent

Cadent is an AI-native predictive advertising platform designed for brands, agencies, and publishers. It connects these entities through predictive AI that orchestrates outcomes across any platform, media, or stage of the consumer journey. The platform’s key capabilities include predicting and modeling campaign outcomes in real-time, dynamically adapting strategies to maximize performance, and optimizing every impression across any channel using custom machine learning models. It assigns predictive scores to over 87 billion impressions daily and maintains 18,000 custom ML models. Cadent offers both ID-based and ID-less audience solutions, allowing users to customize audiences by combining real-world attributes and behaviors, and to onboard first-party data matched with 125 million U.S. households and 1.8 billion devices. The platform supports omnichannel campaign orchestration across programmatic, private marketplace, and upfront buys through 150+ direct publisher connections, with 100% MFA-free inventory. It integrates with over 30 measurement partners and 50 data partners. Cadent breaks down silos between digital and TV to deliver measurable business outcomes at scale, providing privacy, performance, flexibility, and scale in one omnichannel platform.