Albert

Albert is an artificial intelligence marketing platform. It is designed for marketers, specifically those managing paid media campaigns across multiple digital channels. The platform's key capabilities center on autonomous, self-optimizing campaign design and management. It operates across channels, described as providing holistic, agile cross-channel strategy and execution. The platform covers 90% of the biddable universe. Key functions include 24/7 optimization, which allows marketers to focus on customer experience, and maximizing overall performance within and across channels. It offers personalization at scale, aiming to master creative relevance for every micro audience. A feature called "No Shopper Left Behind" is intended to help reach new audience groups without increasing spending. The platform claims a "Fast Start" implementation, stating it can be set up in weeks, not months, within existing ad accounts. Its results include generating new customer insights, efficient long tail search, and facilitating a human-plus-AI partnership. The source text cites an example where Albert.ai improved YouTube ROI by 16.3% for a CPG marketer by continuously optimizing audience performance and shifting ad spend as audience segment performance changes to maximize advertising ROI.