Anyword

Anyword is a software platform designed to enhance content generated by artificial intelligence models. It functions by adding A/B-tested data at each step of the content generation process, effectively closing a feedback loop that the company claims causes AI content to underperform. The platform is built for enterprise go-to-market (GTM) teams and marketing teams within large organizations. Its key capabilities include a Gen-AI Content Platform and a Gen-AI Content Performance API. The platform offers performance prediction, which the company states can determine which of two content variations will perform better based on audience, business goal, and channel, with an accuracy of 82%, compared to 52% for generic AI models. The API allows users to add A/B-tested data, performance predictions, and performance RAG to their own AI applications and agents. For enterprise use, the platform includes security features such as single sign-on (SSO), multi-factor authentication, and role-based access. It also emphasizes data privacy, noting that user data is not used to train third-party models and that its generation engine is LLM-agnostic to ensure data isolation.