Brand24

Brand24 is an AI social listening tool that provides access to mentions and insights across social media, news, blogs, videos, forums, podcasts, reviews, and more. It is designed for brands of all sizes, with over 4,000 brands and more than 16,700 users having joined in the last month. The product’s key capabilities include monitoring over 25 million online sources in real-time to track mentions, protecting brand reputation, measuring brand awareness, analyzing competitors, and discovering customer insights. It offers advanced sentiment analysis to segment mentions as positive, negative, or neutral. Users can track hashtags, measure the reach and volume of mentions, and evaluate the effects of hashtag campaigns. The tool also enables users to measure brand awareness and presence, track reach and engagement, and benchmark against competitors. Additional capabilities include creating reports on PR coverage, automating reporting to share statistics and insights with teams, and filtering out noise to focus on relevant mentions. Brand24 provides access to honest consumer feedback from online conversations, helping users learn what people like or dislike about their company and make informed business decisions based on data.