Clearbit

Overview

Clearbit, now part of HubSpot, is a B2B marketing intelligence tool that provides comprehensive B2B datasets across company, contact, and IP address intelligence. It aims to help businesses discover and attract prospects, personalize interactions, and enrich go-to-market systems. Clearbit leverages public data, proprietary data, and large language models to convert unstructured information into standardized datasets.

Key Features

• Record Enrichment — Enriches lead, contact, and account records with precise and reliable B2B data.
• Instant Scoring & Routing — Provides data to score and route leads in real-time, identifying high-fit leads.
• Buying Intent Revelation — Turns anonymous website traffic into buying intent signals using IP intelligence data.
• Form Shortening — Reduces form friction by enriching fields based on an email address, showing only necessary fields if data is unavailable.
• Granular Industry Categorization — Offers detailed industry categorization including 6-digit NAICS, GICS, and SIC codes.
• Corporate Hierarchies — Provides information on parent companies and subsidiaries to aid in lead routing.
• Normalized Role & Seniority — Standardizes job titles into consistent roles and seniorities for improved Ideal Customer Profile mapping.

Who It's For

Clearbit is designed for B2B sales, marketing, and operations teams looking to enhance their go-to-market strategies. It serves businesses that need to enrich customer records, identify qualified leads, and personalize customer interactions. The platform is suitable for organizations seeking to improve data accuracy and coverage for their B2B data needs.

Notable Strengths

Clearbit's integration with HubSpot as a native data provider offers a streamlined experience for HubSpot users. Its commitment to data privacy, including compliance with CCPA and alignment with GDPR principles, indicates a focus on responsible data handling. The use of proprietary indexing systems and LLMs to compile Attribute Data from diverse sources contributes to its data accuracy and coverage.