Clearbit

Clearbit is a data provider that has become a native part of the HubSpot platform and is described as a "HubSpot Native Data Provider." It is intended for B2B teams, providing a data foundation for leads, contacts, and accounts. Its key capabilities include enriching every record by gathering public data from the web, proprietary data, and using large language models (LLMs) to convert unstructured information into standardized data sets. It offers global coverage across every country and language. Another capability is scoring and routing leads in real-time, using data such as best-in-class industry info (including 6-digit NAICS, GICS, and SIC), corporate hierarchies to understand parent companies and subsidiaries, and normalized role and seniority data. Clearbit also reveals buying intent by turning anonymous website traffic into intent signals using IP intelligence data, highlighting companies that match an ideal customer profile. Additionally, it enables form shortening by removing fields that can be enriched simply by collecting an email address, with Dynamic Form Shortening showing only necessary fields if an enrichment value is not available.