Content at Scale

BrandWell is a software product that provides intent data and website visitor identification for go-to-market (GTM) teams. It is designed to help these teams find buyers who are already showing intent, identify website visitors through a feature called TrafficID, enrich records, and route them into customer relationship management (CRM) systems, outreach tools, ads, AI workflows, or for export. The product allows users to see who is researching their competitors by surfacing active buyers across 35,000+ intent categories. It also provides a qualification funnel that categorizes contacts into tiers, such as Tier 1 (complete senior decision makers) and Tier 2 (ICP contacts or micro decision makers), with a reported 1.2% Tier 1 yield. Additionally, BrandWell includes a live TrafficID feed for routing identified website visitors into profiles or audience-ready records. The platform is built around the user's workflow and offers features like a custom dashboard, CRM data, ad data, and data freshness tracking. It also provides an ad audience feature that produces hash-ready records for activation.