DeepCrawl (now Lumar)

Overview

Lumar (formerly DeepCrawl) is a website optimization platform designed for enterprise-scale technical SEO, generative engine optimization (GEO), web accessibility, and site speed. It provides tools and analytics to help businesses improve their online visibility and performance across various search and AI platforms. The platform aims to address the evolving needs of website optimization in the era of AI search.

Key Features

• Generative Engine Optimization (GEO) — Provides analytics and tools to optimize for AI brand visibility, including tracking AI brand mentions and sentiment.
• Technical SEO — Offers hundreds of built-in reports and custom extractions to improve technical aspects impacting search engine rankings.
• Site Speed & Performance — Optimizes website speed and performance, including Core Web Vitals and Lighthouse reporting, to boost conversion rates.
• Web Accessibility — Ensures sites are inclusive and compliant with standards like WCAG 2.2, offering instant suggested fixes for accessibility issues.
• Custom Website Analytics — Enables the creation of tailored metrics using AI-generated code to go beyond standard SEO and performance data.
• AI-Powered Workflows — Includes AI dev ticket writer tools and AI-generated ticket content to streamline issue resolution and collaboration.
• Continuous Monitoring & Protection — Allows for continuous monitoring of key website metrics, custom alerts, and automated QA testing to prevent new issues.

Who It's For

Lumar is built for enterprise teams globally, targeting professionals responsible for website optimization, technical SEO, and digital marketing. It caters to organizations that need to manage and optimize large, complex websites and ensure visibility across traditional search engines and emerging AI platforms. The platform supports roles focused on improving site performance, accessibility, and brand presence in AI-driven search environments.

Notable Strengths

Lumar's primary strength lies in its comprehensive approach to website optimization, integrating traditional technical SEO with advanced Generative Engine Optimization (GEO) capabilities. The platform's ability to crawl millions of URLs at high speeds (up to 450 URLs/s in lab tests) makes it suitable for large, complex enterprise websites. Its focus on AI search visibility, coupled with features like AI-generated suggestions and ticket content, positions it as a forward-thinking solution for the evolving digital landscape.