Demandbase

Demandbase is an account-based marketing (ABM) platform designed for B2B sales and marketing teams. Its primary function is to turn go-to-market signals into coordinated action across an organization, with the goal of prioritizing accounts and driving revenue. The platform uses artificial intelligence to analyze signals, accounts, and buying group activity to identify what is most likely to generate revenue. It then prioritizes those opportunities and activates coordinated programs across the entire go-to-market (GTM) team, continuously evaluating performance. Key capabilities include helping marketing teams identify in-market opportunities and prioritize buying groups; enabling sales teams to see which accounts are active and who is involved so they can focus outreach; activating targeted advertising programs across channels; and powering decisions with connected account, buying group, and engagement data. The platform also facilitates cross-functional orchestration, aligning marketing, sales, revenue operations, and customer success teams around shared pipeline priorities so they can focus on opportunities most likely to drive revenue.