Determ

Determ is an AI-powered media intelligence and monitoring platform designed for PR and communication teams. Its primary function is to monitor online media and social conversations in real time, allowing users to track coverage as it happens. The platform uses artificial intelligence to process this complex coverage and convert it into clear insights, identified risks, and recommended next steps. The source text demonstrates that the system evaluates individual pieces of coverage by assigning metrics such as reach, interactions, and an influence score out of 10. For example, a news article from Reuters about Starbucks' quarterly sales shows a reach of 23,579, 3,683 interactions, and an influence score of 9/10, while a social post from an individual user complaining about Amazon customer service shows a reach of 2,695, 158 interactions, and an influence score of 5/10. The platform offers specific entry points for users, including options to request a brand report, request a competitor report, schedule time with API experts, and start a 5-day free trial.