Dynamic Yield

Dynamic Yield, also referred to as Mastercard Dynamic Yield, is an experience operating system (Experience OS) designed to create digital experiences that are personalized, optimized, and synchronized. The product is intended for organizations operating in industries such as eCommerce, financial services, restaurants, grocery, B2B eCommerce, travel, iGaming, and media. Its key capabilities include segmentation for identifying, building, and analyzing audiences; targeting to serve customers with unique offers; algorithmic recommendations that predict customer interests; journey orchestration to reach customers at critical moments; optimization through experimentation on any digital property; and search functionality to help customers find what they want. Additional capabilities include an AI and automation system intended to increase automation, lower operational costs, and drive revenue, as well as Experience APIs for developers. The platform is described as agnostic and flexible, designed to integrate with existing tech stacks, and built for scale with enterprise-grade security, privacy, and compliance features.