Emarsys

Overview

SAP Engagement Cloud, formerly SAP Emarsys, is a marketing software solution designed to enable personalized, one-to-one interactions between marketers and consumers. It focuses on delivering AI-powered omnichannel engagement to drive customer loyalty and business growth. The platform integrates with other SAP systems to provide a comprehensive view of customer data and operational insights.

Key Features

• AI Marketing — Leverages artificial intelligence to power personalized omnichannel engagement and automate marketing workflows.
• Personalization — Ensures timely and contextual messages across various channels for individual customers.
• Customer Data — Unlocks enterprise data through SAP Business Data Cloud, connecting with SAP CDP and Analytics Cloud for comprehensive insights.
• Marketing Automation — Provides intelligent automated workflows that activate based on real-time business events like orders or loyalty milestones.
• Omnichannel Marketing — Delivers consistent and relevant customer experiences across email, web, digital ads, SMS, mobile wallet, mobile app, conversational messaging, direct mail, in-store, and contact center.
• Customer Loyalty Strategies & Tactics — Offers tools and approaches to build and maintain customer loyalty.
• Reporting and Analytics — Provides capabilities for measuring campaign performance and gaining insights from marketing activities.

Who It's For

SAP Engagement Cloud is designed for marketers in various industries, including retail, e-commerce, consumer products, travel & hospitality, sports & entertainment, and media & communications services. It targets businesses looking to deliver personalized, one-to-one customer experiences at scale and improve customer engagement, conversion, and retention.

Notable Strengths

The platform's strength lies in its deep integration capabilities within the SAP ecosystem, including SAP Commerce Cloud, Sales Cloud, Service Cloud, and core SAP systems. This allows for a unified view of customer and operational data, enabling highly contextual and real-time engagement. Its AI-powered personalization and automation features across a wide range of channels provide marketers with tools to create meaningful customer connections.