Emarsys

SAP Engagement Cloud is a marketing software product designed for marketers to facilitate one-to-one interactions with consumers. The product enables personalized omnichannel engagement through AI-powered capabilities, aiming to deliver business outcomes. Its key capabilities include AI marketing personalization, customer data management, marketing automation, omnichannel marketing, customer loyalty strategies, reporting and analytics, and technology integrations. The product supports multiple communication channels, such as email, web, digital ads, SMS, mobile wallet, mobile app, conversational messaging, direct mail, in-store, and contact center. SAP Engagement Cloud is intended for use across several industries, including retail and e-commerce, consumer products, travel and hospitality, sports and entertainment, media and communications, and services. The product also offers professional services, on-demand services, and customer stories. It integrates with technology and expert solution partners through a partner ecosystem, and provides developer resources for omnichannel integrations, including SAP and Google integrations.