Epsilon (Agility Harmony)

Epsilon (Agility Harmony) is a software platform that focuses on identity resolution to enable marketing activities. It is designed for marketers and brands seeking to recognize and reach individual shoppers across multiple channels, including digital advertising, retail media, and loyalty programs. The product’s key capability is highly accurate identity resolution, which refines fragmented signals into a consistent view of individuals. This process aims to eliminate duplication, reduce wasted spend, and enable closed-loop measurement tied to business outcomes. The platform allows users to build a comprehensive, single view of current and prospective consumers, including their preferences and purchasing behavior. It supports planning by providing insight into what to say, when, where, and how often to communicate with each buyer. Additionally, Epsilon facilitates seamless channel connectivity, enabling brands to bring interactions together and use learnings to inform subsequent messages. Specific capabilities are offered through Epsilon Digital, which turns first-party data into action by recognizing individuals across the open web and connected TV, and Epsilon Retail Media, which transforms retail data by connecting on-site, off-site, and in-store activity to help brands reach shoppers and measure the impact of retail media advertising.