Findify

## Overview Maropost Merchandising Cloud, formerly Findify, offers an AI-powered platform designed for ecommerce and direct-to-consumer (DTC) brands. It focuses on enhancing product discovery and personalization through AI search, smart collections, and product recommendations. The platform aims to increase conversion rates and average order value by delivering tailored shopping experiences without requiring extensive developer involvement. It leverages real-time behavioral data and machine learning to understand shopper intent, personalize search results, and optimize product displays. ## Key Features * **Intent-based AI Search:** The platform's search functionality is designed to understand shopper intent beyond exact keywords, accounting for typos, grammatical errors, and regional spellings. It tailors results based on location, availability, and past behavior. * **Personalized Product Recommendations:** Maropost Merchandising Cloud uses AI to recommend products based on shopper behavior, preferences, and purchase history. * **Smart Collections and Merchandising:** It provides tools for rule-based merchandising, allowing users to boost or bury products, highlight collaborations, and customize assortments across collections. Optimization can be based on factors like margin, stock, or visibility. * **Multi-market Support:** The platform includes native support for multi-region setups, enabling brands to optimize experiences for different geographies, including localized languages, currencies, sizes, and trends. * **Automated Optimization:** Utilizing machine learning, the system continuously fine-tunes and personalizes search and discovery elements based on real-time data. ## Who It's For Maropost Merchandising Cloud is intended for ecommerce and DTC brands seeking to improve their online product discovery and personalization capabilities. It targets businesses looking to increase conversion rates, average order value, and customer loyalty through AI-driven solutions. The "no dev team required" aspect suggests it is also suitable for businesses with limited internal development resources. ## Notable Strengths The platform emphasizes its AI-driven approach to understanding shopper intent, which can lead to more relevant search results and recommendations. Its multi-market support facilitates global expansion by allowing for localized shopping experiences without complex manual configurations. Customer testimonials cited on their website indicate reported increases in conversion rates (e.g., 19% YoY conversion growth, 17% increase in conversions, 9.5% search conversion rate) and average order value (10-20% increase). The platform also highlights potential time savings in manual work (15+ hours per week) and reduced dependency on developers.