Function of Beauty

Overview

Function of Beauty provides customized hair and body care products. The company formulates shampoos, conditioners, and treatments tailored to individual hair types and concerns based on a user-completed quiz.

Key Features

• Custom Formulation — Products are formulated based on a user's hair type, goals, damage, and styling habits.
• Hair Quiz — A two-minute online quiz guides users through selecting their specific hair needs and preferences.
• Product Range — Offers custom shampoo, conditioner, and various treatments like hair masks and leave-in treatments.
• Ingredient Standards — Products are advertised as clean, vegan, cruelty-free, sulfate-free, and paraben-free.
• Scientific Backing — Claims include scientifically proven results such as 2x stronger hair and 90% less breakage for certain systems.
• Subscription Option — Customers can subscribe to receive regular deliveries and receive a discount on their first order.
• Retail Availability — Products are available for purchase online and through select retailers like Walmart.com, Target.com, and Amazon.

Who It's For

Function of Beauty is designed for individuals seeking personalized hair and body care solutions. It targets consumers with specific hair types (e.g., curly, straight, wavy, coily) and concerns (e.g., damaged, frizzy, color-treated) who desire products tailored to their unique needs rather than generic formulations.

Notable Strengths

The primary strength of Function of Beauty lies in its highly personalized approach to hair care, driven by a detailed online quiz that informs custom product formulations. This customization aims to address specific hair concerns and goals more effectively than off-the-shelf products. The brand also emphasizes its commitment to clean, vegan, and cruelty-free ingredients, appealing to ethically conscious consumers.