Kenshoo (Skai)

Overview

Skai, formerly Kenshoo, offers an AI-powered commerce media platform designed to unify retail, search, and social advertising efforts. The platform aims to centralize media data, activate campaigns across various channels, and provide measurement tools for marketers.

Key Features

• Data Centralization — Consolidates media data, first-party data, and commerce data into a single platform.
• Omnichannel Activation — Enables management of retail media, search, and social advertising campaigns from one interface.
• AI Agent Guidance — Provides proactive insights, recommendations, and support through its Celeste AI agent.
• Backend Automation — Offers tools for ticketing automation, revenue recovery, and retail readiness to streamline operations.
• Performance Measurement — Helps users measure campaign effectiveness to inform strategic decisions across media, commerce, and content.

Who It's For

Skai is designed for brands and media agencies managing complex advertising portfolios across multiple digital channels. It targets marketers seeking to centralize data, optimize campaigns, and improve ROI in retail media, paid search, and paid social. The platform is utilized by over 8,200 brands, including CPG leaders.

Notable Strengths

Skai's primary strength lies in its ability to unify diverse advertising channels—retail media, search, and social—into a single, AI-powered platform. This integration allows for a comprehensive view of campaign performance and facilitates data-driven decision-making. The inclusion of the Celeste AI agent provides automated insights and recommendations, aiming to enhance efficiency and strategic planning for large-scale marketing operations.