Kenshoo (Skai)

Skai is an AI-powered commerce media platform designed to unify retail, search, and social advertising. It is intended for brands, including CPG leaders and media agencies, with over 8,200 brands reportedly using the platform. The platform’s key capabilities include centralizing various types of data—such as media data, first-party data, and commerce data—into a single login, enabling users to see the full picture and make better decisions. It allows users to activate campaigns across multiple channels, including retail media, search, and social, from one platform. Additional capabilities include tools for ticketing automation, revenue recovery, and retail readiness to address back-end bottlenecks. The platform also features an AI agent called Celeste AI, which provides proactive insights and recommendations. Skai supports over 300 publishers and emphasizes helping marketers cut through complexity, centralize media data, activate across channels, and measure performance to achieve better outcomes.