Klear

Klear is an influencer marketing platform that is part of the Meltwater suite. It is designed for global enterprises, agencies, and e-commerce teams. The product is described as an end-to-end solution that uses personalized AI to learn a brand’s "DNA" from its briefs, campaigns, and results. Its key capabilities include discovering creators based on factors beyond just follower counts, managing campaigns from start to finish, and providing tools to prove return on investment (ROI). The platform offers features such as centralized governance and HQ dashboards for global enterprises, scalable workflows and tailored discovery for agencies, and discount code tracking with real-time revenue attribution for e-commerce teams. Independent research cited on the site claims the platform helps teams increase ROI, reduce costs, and automate tasks. Specific claimed outcomes include a 307% ROI, $939,000 in saved costs, and an 80% efficiency boost. The platform also provides client-ready reporting and direct revenue attribution.