Lately

Overview

Lately is an AI-powered content creation assistant that transforms existing long-form content into social media posts. It uses AI and neuroscience to analyze brand dialects and nuances, generating tailored content for various sub-brands and markets. The platform aims to help marketers acquire customers through personalized messaging and automate employee sharing of company content.

Key Features

• Content Repurposing — Converts long-form assets (text, audio, video) into dozens of social media posts, formatted for individual platforms.
• Brand Voice Customization — Learns a brand's unique voice and creates a custom writing model to ensure generated content aligns with established messaging.
• Employee Advocacy Platform — Unites employee advocates under a single platform, creating individualized and compliant content for sharing.
• Performance Insights — Provides data on content performance, identifying high-performing patterns to optimize future posts.
• Hootsuite Integration — Allows users to generate AI-powered social content directly within the Hootsuite platform.

Who It's For

Lately is designed for marketing teams, agencies, and businesses of all sizes and sectors that produce long-form content and need to scale their social media presence. It targets roles involved in content creation, social media management, and employee advocacy, aiming to streamline workflows and improve content engagement.

Notable Strengths

Lately's integration with Hootsuite allows users to generate and manage AI-powered social content without leaving their existing social media dashboard. The platform emphasizes its use of neuroscience to analyze content patterns, aiming to create highly engaging posts. It also supports employee advocacy by generating personalized content for individual employees to share.