Lately

Lately is a content creation AI assistant that uses AI and neuroscience to learn a brand’s various dialects and nuances across sub-brands and markets. It is designed for marketers, agencies, and businesses of all sectors, and it functions by turning existing longform content into social media posts. Key capabilities include repurposing existing assets into high-performing social content, automating employee sharing of company messaging on social media, and integrating with Hootsuite so users do not need to switch platforms. The product also features Kately, described as a chat-based, customizable AI agent that can handle organic social media planning, creation, execution, and management. Lately is positioned as a tool for acquiring customers through AI-powered, personalized messaging and is intended to save time for its users. The source text also claims that Lately outperforms ChatGPT in generating social media content.