Leadfeeder

Leadfeeder is a B2B lead generation platform that identifies anonymous website visitors and converts website traffic into qualified pipeline. It is designed for marketing and sales teams, with the stated goal of helping them move together through a unified platform. The product identifies up to 45% of companies visiting a user’s website by leveraging an IP-to-company database and B2B company and contact data. Key capabilities include identifying the companies behind anonymous visits, uncovering buying intent based on visitor behavior on the site, and allowing users to act on intent signals early or re-target engaged leads. Users can build audiences by defining an Ideal Customer Profile (ICP) using firmographic, behavioral, and intent data, supported by over 100 advanced filters and AI enrichment. These audiences can be used for paid, organic, outbound, and account-based marketing (ABM) campaigns. The platform also supports campaign optimization, with users reportedly reducing cost per qualified lead by up to 35%. Additionally, Leadfeeder provides power sales intelligence features, and the source text notes a time-to-value of 4 minutes from setup to first identified companies.