Memsource (now Phrase)

Phrase is an AI-powered localization and translation platform described as the world’s leading Language Intelligence Platform. It is designed for organizations that need to manage and deliver multilingual content to international customers. The product is cloud-based and positioned as a translation management tool that automates, manages, and delivers multilingual content. Its key capabilities include a central hub for managing and translating all content in one place, tracking progress, automating tasks, and enabling cross-team collaboration. The platform features intelligent AI capabilities, including Phrase NextMT, context-aware adaptation, automated routing, and automated QA. It also includes Phrase Studio, an audio and video intelligence layer for transforming spoken content into transcripts, localized subtitles, and voiceovers in over 100 languages. The platform offers smarter automation through configurable workflows and built-in triggers that handle content updates, translation assignment, QA checks, and delivery. Additionally, it provides actionable analytics and is built to integrate with other systems. The platform is intended to help organizations achieve consistent quality at scale, with the stated business impact of increasing customer engagement and delivering faster business growth.