Mention

Mention is a social listening and media monitoring tool that allows users to monitor the web, analyze online conversations, and manage social media. It is intended for marketers, agencies, and founders. The product’s monitoring capability analyzes mentions from over 1 billion sources in real-time, providing full visibility into any topic, brand, or leading figure. It includes keyword-based and page-based monitoring alerts, and offers indicators such as influence and sentiment. The analysis function enables users to create auto-updating reports and dashboards that combine data from all sources. These reports include analytics on reach, volume, sentiment, location, source, and emotion, and are available through over ten templates or full customization. For social media management, the tool allows users to curate, create, and schedule content, as well as respond to customers by combining social inboxes in one place. It offers content creation assistance including curation and AI tools, supports publishing and responding on major social networks, and includes collaborative features like an approval workflow and content library. Use cases include brand management, competitive analysis, and marketing.