Moz Pro

Moz Pro is an all-in-one SEO and AI search toolkit. It is intended for brands and agencies, with over 500,000 reportedly using it. Its key capabilities include keyword research, which provides keyword difficulty scores, search volumes, and SERP analysis. It also offers competitive research to identify keyword gaps and link opportunities, and link research to analyze a website’s authority and link profile, including linking domains and anchor text. The platform includes rank tracking for hundreds or thousands of keywords across over 170 search engines. A domain overview feature provides a snapshot dashboard with metrics like Brand Authority and Domain Authority, along with ranking keywords and top backlinks. Additionally, Moz Pro offers a site crawl tool to diagnose technical SEO issues and provide actionable recommendations.