mParticle

mParticle by Rokt is a hybrid customer data platform (CDP) that combines real-time responsiveness with warehouse-native scale. It is designed for multi-channel consumer brands that need to deliver adaptive customer experiences across screens and devices. The platform offers AI-powered customer insights and predictions to support informed decisions at scale. It allows teams to activate data in real time or directly from a cloud data warehouse, without creating data silos or adding complexity. A key capability is its support for hundreds of API-based integrations, which enable data to flow across various systems, closing the loop between activation and insight to help teams refine customer experiences. The source text indicates that the platform saves data engineering teams thousands of hours, as demonstrated by HBO Max’s marketing team creating audiences without engineering support. Other cited outcomes include a 40% increase in Sports+ membership for the New York Post using mParticle’s AI engine, and Klarna using the platform to create unified customer profiles by integrating different attributes, including predictive attributes, in real time across any touchpoint.