Omeda

Omeda is an audience management platform built specifically for media companies, including media business leaders, audience teams, digital advertising teams, marketing services teams, media brand teams, associations, and broadcast media. Its foundational core creates a unified, actionable view of an audience by connecting anonymous and known visitors, capturing first-party data, and building segments that can be activated. Key capabilities include newsletter and marketing automation, which activates audiences across newsletter journeys and channels using shared audience intelligence; subscription and product management, which monetizes access, pricing, and entitlements with flexibility tied directly to audience data; and platform accelerators that turn audience intelligence into sustainable revenue. The platform also offers AI-powered tools to help grow subscribers, uncover new product opportunities, and maximize audience lifetime value. Additional features include multichannel engagement, email engagement, subscription management, and audience insights. Omeda integrates audience data, customer data, workflow and process automation, and is trusted by top media and events companies managing millions of audience relationships.