Oncrawl

Overview

Oncrawl is a technical SEO platform that provides data analysis for websites. It aims to help businesses improve their search engine visibility and return on investment by analyzing crawl, log, and performance data. The platform is designed to reconcile third-party and natively collected data to quantify and visualize technical SEO value.

Key Features

• Crawler — Audits website structure, crawlability, indexing signals, and internal linking.
• Log Analyzer — Analyzes server logs to show how search engine bots interact with a site.
• Lenses — Provides guided analysis paths to translate complex technical data into actionable findings.
• Integrations — Connects with various third-party data sources like Google Search Console and offers a REST API for custom integrations.
• AI Search & Visibility Tools — Monitors AI bot activity, measures AI search visibility, and assesses content quality for modern search.
• Technical Monitoring — Tracks technical factors influencing crawl efficiency and indexing over time.
• Segmentation — Groups pages dynamically by various metrics and applies segments retroactively for trend analysis.

Who It's For

Oncrawl is designed for SEO teams, agencies, and enterprises managing complex websites, including e-commerce platforms, media sites, and listing sites. It caters to those who need to perform in-depth technical SEO audits, monitor site health, and understand search engine bot behavior, including AI bots. The platform supports multi-user environments with role-based permissions.

Notable Strengths

Oncrawl's strength lies in its ability to combine and cross-reference massive volumes of crawl, log, and performance data without sampling. This comprehensive data integration, including real log data analysis and AI bot activity tracking, provides a detailed view of how search engines interact with a site. The platform's API and integration capabilities allow for custom data modeling and connection to existing reporting tools, enhancing its utility for advanced users.