Optimove

Optimove is a positionless marketing platform described as an AI decisioning engine that enables marketers to execute personalized campaigns independently and at scale. The product is designed for marketing teams, particularly those in industries such as iGaming, retail and eCommerce, online trading, social games and apps, financial services, travel and hospitality, and prediction markets. Its key capabilities include AI-driven prediction, personalization, and optimization; orchestration and optimization of multichannel journeys using AI decisioning; creation and delivery of personalized multichannel campaigns at scale; serving dynamic content across websites and apps; and connecting gamification, loyalty, and rewards. The platform also supports channels including email, SMS, mobile ad networks, web, and WhatsApp, and provides integrations and a unified growth solution that combines the AI platform with expert services. Additional resources include a developer hub with APIs, SDKs, and documentation, as well as professional services, courses, certifications, and a knowledge base. The platform aims to free marketing teams from what it describes as the limitations of a traditional marketing assembly line, where tasks are sequential and slow, by allowing teams to act on customer insights and segments more rapidly.