Persado

Persado is a platform described as "The Agentic Creative Agency for Regulated Brands," designed for creative and performance marketers in industries such as financial services, mortgage and lending, insurance, and fintech. Its key capabilities include generating, optimizing, and automating marketing content. The platform analyzes a campaign brief—which includes product, channel, audience, and goal details—to generate variants, score them for predicted performance, and run compliance checks against regulatory frameworks, brand voice rules, and disclosure requirements. It provides a performance score for generated assets, with a breakdown of predicted lift, confidence level, and audience match percentage, based on data from over one million A/B tests. The platform is built to handle constraints such as UDAAP compliance, brand voice guidelines, and specific disclosure requirements. It also includes features for compliance and security, with SOC 2 Type II and GDPR compliance, an audit trail, and support for over 20 regulatory frameworks. Persado is presented as a dedicated team that plugs into existing workflows, with systemic learning to improve over time.