Personetics

## Overview Personetics is a B2B provider of AI-powered cognitive banking solutions designed for financial institutions. The company's platform aims to help banks and financial institutions enhance customer engagement, improve financial well-being for their customers, and drive revenue growth. Personetics serves over 130 financial institutions across 30 global markets, reaching approximately 150 million banking customers. Their offerings focus on leveraging AI to analyze financial data and deliver personalized insights, advice, and automated money management tools. ## Key Features Personetics' platform includes several core product modules: * **Act:** This module focuses on savings and deposit growth. It provides tools for goal-based savings, automated funding methods (e.g., "Pay Yourself First"), and personalized recommendations to encourage customers to save. It supports the creation and management of multiple savings goals and allows for linking internal or external accounts. * **Enrich:** This solution specializes in transaction data management. It uses AI to clean, categorize, and enrich raw transaction data, providing financial institutions with a standardized and actionable dataset. This enriched data can then be used for improved customer experience, targeted cross-selling, and internal analytics. * **Engage:** This module delivers hyper-personalized, actionable insights and advice to customers. It aims to increase customer engagement and sales by providing relevant financial guidance based on individual spending patterns and financial goals. * **Engagement Builder:** A tool for financial institutions to create and manage personalized customer engagement journeys. * **Primacy Edge:** A solution designed to help banks grow and retain deposits through targeted strategies. The platform also supports specific business needs such as SMB/SME banking solutions for cash flow forecasting, and initiatives related to ESG and sustainability, including tools to help customers reduce their carbon emissions. ## Who It's For Personetics is designed for banks, credit unions, and other financial institutions looking to: * Enhance their digital banking experience with AI-driven personalization. * Improve customer financial well-being through advanced money management and savings tools. * Increase customer engagement and loyalty. * Drive deposit growth and customer retention. * Leverage transaction data for deeper insights and targeted marketing. * Support small business clients with financial forecasting tools. ## Notable Strengths Personetics demonstrates its capabilities through its extensive client base, serving over 130 financial institutions and reaching 150 million banking customers globally. Client testimonials from institutions like Desjardins, Huntington Bank, Erste Group, Scotiabank, U.S. Bank, and Royal Bank of Canada highlight specific outcomes such as high customer engagement rates (e.g., 73% engagement rate for Scotiabank's "Scotia Smart Money" tool), positive app ratings (e.g., 4.5 stars for Erste Group), and reported ROI (e.g., BMO tracking towards a 600% ROI over 5 years). The platform's SaaS model is noted by clients for enabling continuous content updates and leveraging Personetics' global experience. The company's focus on AI for data cleansing, categorization, and personalized recommendations is a central strength, enabling financial institutions to offer tailored experiences and automated savings solutions.