Planable

Overview

Planable is a social media management platform designed to facilitate content planning, approval, and scheduling. It aims to streamline collaboration for social media teams, agencies, and multi-location or multi-brand companies. The platform integrates content creation, scheduling, analytics, and social inbox functionalities into a single interface.

Key Features

• Create — AI-powered content creation tools that are optimized for specific social media platforms.
• Plan — Visual content planning tools that allow users to organize and preview posts.
• Collaborate — Real-time feedback and discussion features for team members and clients.
• Approve — Step-by-step approval workflows for social media content.
• Schedule — One-click scheduling across nine supported social media platforms.
• Analyze — Actionable insights and reporting on social media performance.
• Engage — A unified inbox for managing comments and interactions across platforms.

Who It's For

Planable is designed for social media teams within agencies, multi-location brands, and multi-brand companies. It caters to roles involved in content creation, approval, and scheduling, aiming to reduce reliance on traditional communication methods like emails and spreadsheets. The platform supports organizations managing multiple client accounts or numerous brand/location-specific social media presences.

Notable Strengths

Planable's primary strength lies in its collaboration-first approach, offering dedicated workspaces and multi-level approval workflows tailored for agencies and complex organizational structures. The platform supports a wide array of social media channels, including Facebook, TikTok, Instagram, LinkedIn, X (Twitter), YouTube, Google Business Profile, Pinterest, and Threads. Its visual content planning and native-platform-like feed views contribute to an intuitive user experience for content review.