Podscribe

Podscribe is a software platform for independent podcast and audio ad measurement, offering pixel-based attribution, incrementality testing, and cross-channel insights. It is designed for brands, agencies, and publishers involved in advertising across podcasts, streaming, YouTube, CTV, display, in-app, radio, and video. The platform provides real-time data, full-funnel event tracking, and multi-touch attribution, with adjustable lookback windows and customizable attribution models. It supports conversion lift and incrementality testing to measure campaign impact and incremental revenue. Podscribe also includes verification capabilities that automatically check ads across 18 common issues, such as ad placement errors, to catch mistakes that could affect performance. The platform offers automated, real-time airchecks and reporting, aiming to reduce manual review and spreadsheet-based workflows. It is described as an IAB-certified third-party attribution provider for podcast advertising.