Pulsar

Pulsar is an audience intelligence and social listening platform designed for marketing and communications professionals within brands and agencies. The platform focuses on helping users understand fragmented audiences by consolidating multiple signals into a single view. It integrates data from social media, news sources, search, and first-party data, and applies vertical-specific AI models, data visualization, language detection, and sentiment analysis to surface patterns. Pulsar enables users to discover emerging trends, inspire content creation, optimize campaign execution, and manage brand reputation. It also allows users to see how different communities engage with the same topic and how a brand or message may resonate differently across those communities, supporting tailored strategy, creative, and targeting. The platform is intended to help organizations synchronize their marketing and communications with audience behaviors, perceptions, and language.