Quartile

Overview

Quartile is a retail media optimization platform that provides AI-powered solutions for e-commerce brands. It aims to fuel full-funnel growth for businesses by optimizing advertising across various marketplaces and direct-to-consumer channels. The platform combines advanced AI with strategic expertise to manage and improve retail ad spend.

Key Features

• Flexible Campaign Structure — The platform supports various campaign structures, including single keyword, single ASIN, and single match type, with automated real-time performance tracking and optimization.
• Automated Hourly Bidding — Utilizing Amazon Marketing Stream, the system automatically adjusts keyword bids hourly to maximize Return on Ad Spend (ROAS) and minimize wasted ad budget.
• Rich Customer Signals from Amazon Marketing Cloud (AMC) — Quartile integrates with AMC to gain deeper insights into shopper behavior, inform full-funnel strategies, and craft interest-based personas.
• Real-time Data and Automation — The platform automatically updates bids, budgets, and placements in real-time based on live performance data from integrated channels.
• Rules-Based Optimization — Users can customize and import their own rules for bid and budget optimization, applying them to campaigns on a daily, weekly, or monthly schedule.
• Expansive Reports and Insights — The system provides detailed and granular reports to help users understand ad performance and identify new opportunities.

Who It's For

Quartile is designed for e-commerce brands of all sizes, from small businesses to enterprises, looking to optimize their retail media advertising. It caters to marketing teams, e-commerce managers, and brand owners who manage advertising on major marketplaces and direct-to-consumer channels. The platform is suitable for businesses seeking to enhance their ad sales, improve ROAS, and gain market share through data-driven strategies.

Notable Strengths

Quartile manages over $2 billion in annual retail ad spend and $25 billion in annual managed sales across more than 5,300 customers globally. The platform combines cutting-edge AI with a full-service offering, providing dedicated account support and expert teams for strategy and optimization. It leverages Amazon Marketing Stream and Amazon Marketing Cloud data for granular insights and automated, real-time bidding adjustments.