Ryte

Ryte is a platform for website user experience analysis, optimization, and monitoring, as described on its official website. It is intended for marketing, SEO, and growth managers who need to holistically optimize a website. The platform’s key capabilities are organized around seven pillars of website user experience, including Search Engine Optimization and Web Performance. It enables users to monitor, analyze, and optimize various aspects of a website to address issues that affect organic growth, usability, and conversion rates. The platform provides automated recommendations to fix issues, data-driven decision-making through smart data layering and clear KPIs, and expert tips for strategy. Specific outcomes mentioned include a reported +93% increase in clicks from following recommendations to fix issues, a +40% increase in session duration from optimizing for UX, load times, and content relevance, and a +97% increase in value from improved efficiency and resource management. Ryte also addresses compliance as a strategic risk and supports over 15,000 users. The platform was acquired by Semrush Holdings, Inc.