Sailthru

Overview

Sailthru, a product of Zeta Global, is a customer experience platform designed to help brands build long-term customer relationships. It focuses on orchestrating dynamic, data-driven customer journeys through personalized messaging across multiple channels.

Key Features

• Unified Customer Profiles — Capitalizes on AI and machine learning to create unified customer profiles.
• Multichannel Campaign Deployment — Enables coordinated email, SMS, mobile push, in-app, and web campaigns.
• AI-fueled Personalization — Leverages AI for content creation, recommendations, and predictive insights to deliver one-to-one personalization.
• Lifecycle Optimizer — Orchestrates customer journeys to strengthen relationships at pivotal moments.
• Data and Analytics — Provides reliable analytics, configurable dashboards, alert-based monitoring, and scheduled reports.
• Data Integration — Connects multiple data sources and streams data to CDPs, BI tools, and adtech platforms.

Who It's For

Sailthru is built for media, publishing, and retail brands seeking to enhance customer engagement and drive revenue through personalized communication. It targets organizations looking to streamline campaign management and leverage customer data for targeted messaging across various digital channels.

Notable Strengths

The platform's strength lies in its AI and machine learning capabilities, which facilitate the creation of unified customer profiles and personalized messaging at scale. It offers a comprehensive suite for multichannel campaign orchestration, allowing brands to reach customers consistently across email, SMS, mobile, and web. Sailthru also emphasizes data-driven decision-making with robust analytics and integration capabilities for CDPs, BI tools, and adtech.