Simon Data

Simon AI is an agentic marketing platform that includes an AI-first composable customer data platform (CDP). It is designed for enterprise brands and Fortune 500 leaders. The platform activates live customer and contextual data to enable 1:1 personalization at scale. Its key capabilities include a Personalization Studio, where users set a goal and create a Blueprint to guide agents in scaling adaptive micro-campaigns. The platform uses AI agents to surface signals, prepare data, and automate orchestration, allowing marketers to launch campaigns faster. The Composable CDP runs in the customer’s cloud and offers advanced identity resolution, audience matching, and predictive insights. It claims to unlock 100× more customer and contextual data without moving data, using live data for personalization. The platform can combine customer data with external signals such as inventory, weather, local events, and trends. Campaigns can adapt to real-world customer context with moment-aware timing. One cited example notes that SeatGeek achieved a 70% performance lift matching fans to events using AI agents. The platform supports 1st, 2nd, and 3rd-party structured and unstructured data without requiring ETL.