Simpli.fi

Simpli.fi is an advertising platform that serves over 2,000 agencies and brands. Its offerings are divided into media buying solutions and software management solutions. The media buying side includes programmatic media, addressable geo-fencing, streaming TV, mobile video, display, native, digital out-of-home (DOOH), audio, omnichannel social, and Google SEM. The platform also provides software management tools for accounting, agency integration, budgets and forecasts, billing, payables and receivables, media accounting, reporting, media planning, broadcast management, digital management, performance and analytics, project management, and task assignments. It is designed for use across several industries, including automotive, B2B, franchise, healthcare, home services, multi-location businesses, political campaigns, professional services, real estate, retail, and travel. The platform can be accessed through a demand side platform with self-service, advanced API, or managed service options. One specific feature highlighted is multi-location advertising, described as combining national strategy with local impact.