Smartly.io

Smartly is an AI advertising platform that enables users to launch, manage, and update campaigns across multiple platforms. The product is designed for advertising teams seeking to reduce fragmentation and improve orchestration by bringing creative and media together from the start. Its key capabilities include a central hub for balancing platforms, creative assets, channels, and metrics, with the stated goal of reducing chaos, breakdowns, and turnaround time. The platform applies AI across the advertising workflow, from production to cross-channel performance, allowing teams to create, optimize, and scale campaigns. Specifically, Smartly Creative allows users to build, personalize, and scale creative assets across every platform in one-third of the time, with AI handling routine tasks so human team members can focus on work requiring human judgment. The platform also recently introduced always-on incrementality through the acquisition of INCRMNTAL.