SOCi

## Overview SOCi provides an AI-powered marketing platform designed for multi-location businesses. The platform utilizes what it terms an "agentic AI workforce" to automate and manage various aspects of local marketing, including local search, social media, online reviews, and business listings. SOCi aims to enhance local visibility and drive growth for enterprise brands by streamlining these marketing functions across numerous locations. The platform offers a suite of specialized AI agents, each focusing on a specific marketing area. These agents are designed to analyze data, recommend optimizations, and execute marketing tasks autonomously. SOCi reports working with over 1,000 enterprise brands and states its platform has powered over 200,000 local agents across more than 500 brands, executing over one million hours of marketing work. ## Key Features * **Genius Search Agent:** Analyzes data, recommends changes to listings pages, and automates optimizations to improve local search visibility, traffic, and conversions. * **Genius Social Agent:** Automates the analysis of data, builds social content calendars, responds to engagements, and manages local social branding and awareness for each location. * **Genius Reputation Agent:** Delivers automated, on-brand responses to reviews across all locations and networks to manage and boost local brand reputation. * **Pages:** Provides auto-generated, customizable, and search-optimized local landing pages for individual locations. * **Boost Ads:** Automates the generation and deployment of localized and personalized ad campaigns targeting social media audiences for each location. * **Chat:** Offers localized chatbots for platforms like Facebook, SMS, and local websites to respond to inquiries, gather data, and generate leads 24/7. * **Surveys & Forms:** Automates the creation and deployment of localized forms and surveys to capture customer insights, generate leads, and collect first-party data. * **Locator:** Provides customizable and search-optimized locator pages to help customers find nearby locations and products. ## Who It's For SOCi is designed for enterprise brands and multi-location businesses, including franchises, that need to manage their local marketing efforts at scale. The platform targets organizations with a significant number of physical locations requiring consistent brand messaging, optimized local presence, and efficient management of online interactions across various digital channels. ## Notable Strengths SOCi's primary strength lies in its application of AI to automate and scale local marketing operations. The platform's "agentic AI workforce" approach aims to reduce manual effort and improve efficiency for multi-location brands. Specific reported outcomes include a 55% reduction in time spent responding to reviews and a 50% improvement in local search visibility, with 90% of locations ranking in Google's local "3-pack" compared to 60% before using Genius Agents. The platform also claims to have recaptured nearly $2.1 billion in brand value and generated over $3 million in value for a typical enterprise client.