Sprout Social

Sprout Social is a social media management tool. It is designed for teams and brands that need to manage publishing, engagement, analytics, and influencer marketing across social networks. The product is positioned for small teams managing a few profiles, teams handling many profiles with high engagement, cross-functional teams with complex workflows, and enterprise businesses. Key capabilities include an AI-powered Social Intelligence Platform that surfaces real-time conversation signals, interprets their meaning, and allows users to act instantly. A feature called Trellis, described as an AI agent, turns conversations into clear insights to help teams assess what matters and determine next steps. The tool enables users to spot sudden spikes in conversation and see what is driving them in real time. It also supports content creation and publishing based on live signals to ensure timeliness. Additionally, Sprout Social offers trusted partnerships and integrations across leading platforms to unify customer touch points and keep pace with changes in the social landscape. The product is available in three paid tiers—Standard, Professional, and Advanced—with per-seat monthly pricing, and a 30-day free trial is offered without requiring a credit card.