StackAdapt

StackAdapt is an AI-powered marketing platform that functions as a demand-side platform (DSP) for digital marketers, agencies, and brands. It is designed to connect advertisers to audiences, buyers to brands, and campaigns to conversions. The platform offers full-funnel marketing solutions across multiple industries including B2B, political, retail, travel, healthcare, finance, and regulated sectors. Key capabilities include advanced targeting options such as geotargeting and NPI-level targeting for healthcare advertising, real-time performance visibility with metrics like ROAS, CTR, impressions, and audience demographics, and access to premium ad inventory across channels including Connected TV, Digital Out-of-Home, email, audio, video, native display, in-game, and ChatGPT ads. StackAdapt also provides an Ivy AI Marketing Assistant, a Creative Studio, client services, and an API for integration. According to the source text, it is rated as the #1 DSP on G2, used by over 40,000 brands, and facilitated more than 1.5 million campaigns launched in 2024. The platform emphasizes end-to-end campaign management and offers support resources such as guides, reports, podcasts, webinars, and an academy.