Synthesio

Overview

Synthesio, an Ipsos company, provides an AI-enabled consumer intelligence solution designed to help businesses make consumer-centric decisions. The platform leverages AI and a broad data universe to transform consumer signals into actionable insights for various business use cases.

Key Features

• Signals GenAI — This generative AI tool processes millions of real-time consumer signals to identify rising needs, shifting attitudes, and emerging trends.
• AI-Powered Tailored Insights Solutions — Offers specialized solutions for trend and innovation, market and audiences, brand and product, and reputation and communication use cases.
• Unique Data Universe — Provides access to 80 billion social signals per year, 10+ search platforms, and over 2,000 e-commerce sources.
• AI-Powered Trend Detection — Utilizes advanced AI to discover comprehensive trends, including meta, micro, and nano trends, and predicts their growth potential.
• 360-Degree Consumer Insights — Integrates data from social media, search behaviors, online ratings and reviews, and digital media for a holistic view of consumer behavior.
• Community Understanding — Identifies key opinion leaders and trendsetters to help businesses act on trends before they become mainstream.
• Data Hybridization — Expands predictive analytic capabilities by integrating search data, sales data, and other in-market performance data.

Who It's For

Synthesio is designed for market researchers, brand managers, product developers, and innovation teams within mid-sized to large enterprises. It supports professionals seeking to understand consumer behavior, identify market trends, and inform strategic decisions across various industries.

Notable Strengths

Synthesio's strength lies in its extensive data coverage, processing over 200 billion data posts annually from a diverse range of social, search, and e-commerce sources. Its integration of generative AI through Signals GenAI allows for rapid transformation of consumer signals into actionable insights. The platform also benefits from Ipsos's 50 years of research methodologies, providing a robust foundation for its AI-powered techniques and global expertise across 25 markets and 181 languages.