Synthesio

Synthesio is an AI-enabled consumer intelligence solution, offered by Synthesio, an Ipsos company. It is designed for brands and organizations seeking to make consumer-centric decisions at scale by analyzing billions of online conversations. The product processes over 200 billion data posts every year and covers a unique data universe with unmatched coverage, including 80 billion social signals per year, access to more than 10 search platforms, and over 2,000 ecommerce sources for ratings and reviews. Key capabilities include Signals GenAI, a generative AI tool that transforms millions of real-time consumer signals into actionable insights to identify rising needs, shifting attitudes, and emerging trends. Users can explore categories, topics, and trends through multiple insight lenses to inform brand and product strategies, and generate ready-to-activate ideas for innovation and communication. The solution is tailored for specific use cases: Trend & Innovation to uncover and predict emerging trends; Market & Audiences for deep dives into consumer motivations and behaviors; Brand & Product to decode perceptions and choice drivers; and Reputation & Communication for monitoring brand health, navigating crises, and optimizing campaigns. Synthesio combines technology, AI, and human intelligence to provide a path from trends to forecasts.