Willo

Willo is a fully-automatic electric toothbrush designed for children ages 5 and up, including those with sensory sensitivities. The product is intended to deliver a consistent, dentist-recommended two-minute clean by replicating the recommended brushing technique with short back-and-forth strokes, requiring the child only to place the brush in their mouth and press a button. Its key capabilities include a technique-free design that allows children to brush independently, a built-in two-minute guided cycle to ensure a complete clean without reminders, and a companion app that shows parents when their child brushes and tracks progress over time. The source text states that Willo is clinically proven to remove seven times more plaque in hard-to-reach places compared to manual brushing, and that 87 percent of brushing sessions last the dentist-recommended two minutes. The product is backed by dentists, has received a Mom’s Choice Award, and is offered with a 30-day risk-free trial.