ZoomInfo

ZoomInfo is a go-to-market (GTM) platform built on B2B data, designed for sales, marketing, and revenue operations teams. It is intended for roles such as sales development representatives, account executives, account managers, and demand generation professionals. The platform’s key capabilities include lead generation, prospecting, market intelligence, and account-based marketing (ABM) software. It provides AI-driven prioritization of high-potential accounts and surfaces verified contact data to reduce research time. ZoomInfo also offers smart automation to maximize rep productivity and clean data to support customer retention and growth. The platform includes a feature described as “Copilot” and is noted for connecting with other tools. According to user testimonials, it provides information on company revenue and industry, enabling wider account visibility. One user reported a 54% increase in customer engagement, saving 11.5 hours per week, while another attributed 39% of pipeline to ZoomInfo signals. The platform is trusted by over 35,000 companies.