Brandwatch

Brandwatch is a social suite designed for enterprises, positioned as an all-in-one platform for managing social media activities. It combines three primary components: Consumer Intelligence, Social Media Management (formerly the Falcon suite), and Influencer Marketing (formerly Paladin). The product is intended for large organizations, described as the "#1 trusted enterprise solution" and trusted by "thousands of the world’s biggest brands." Its key capabilities include conducting deep consumer research by using AI to bring structure to large volumes of social data, monitoring brand perception and consumer opinion to help organizations "survive and thrive" in a fast-moving digital landscape, and creating data-driven content through a collaborative social content calendar. The platform also enables engagement with consumers across social platforms, management of all channels, and protection of the brand from threats. Additionally, it provides access to "the world’s largest archive of consumer opinion" and leverages proprietary and generative AI to detect emerging trends. The suite is described as a complementary set of specialized, best-in-class tools, aiming to help users react to trends, collaborate on content, and get better results and ROI.