Lattice Engines (now part of Dun & Bradstreet)

Overview

Lattice Engines, now integrated into Dun & Bradstreet, provides an AI-powered customer data platform designed to enhance sales and marketing effectiveness. It focuses on leveraging data and analytics to help businesses identify and engage with their most promising prospects and customers.

Key Features

• Predictive Analytics — Utilizes machine learning to identify accounts most likely to convert or churn based on historical data and behavioral patterns.
• Account-Based Marketing (ABM) — Supports targeted marketing strategies by providing insights into key accounts and their buying signals.
• Lead Prioritization — Ranks leads based on their likelihood to become customers, enabling sales teams to focus on high-potential opportunities.
• Data Enrichment — Integrates and cleanses various data sources to provide a comprehensive view of customer and prospect profiles.
• Sales Playbooks — Offers data-driven recommendations for sales actions and messaging tailored to specific customer segments.

Who It's For

Lattice Engines is designed for B2B sales and marketing teams within mid-market to enterprise-level organizations. It caters to roles such as sales operations, marketing operations, demand generation managers, and sales leaders seeking to optimize their go-to-market strategies through data-driven insights. Companies looking to implement or enhance account-based strategies and improve lead conversion rates are primary beneficiaries.

Notable Strengths

Its integration with Dun & Bradstreet provides access to a vast proprietary database of business information, enhancing the accuracy and depth of its predictive models. The platform's emphasis on AI and machine learning for predictive analytics allows for more precise targeting and prioritization compared to traditional rule-based systems. This data-centric approach aims to improve sales efficiency and marketing ROI by focusing resources on the most impactful activities.