NetBase Quid

Quid is an AI-powered consumer and market intelligence platform. It is designed for industry leaders and various teams across an organization, intended to be used by every role and desk from the first day of use. The platform turns social, consumer, and market intelligence into business decisions, aiming to move a business in minutes rather than months. Its key capabilities include discovering trends, analyzing competitors, and predicting demand. Quid ingests over two petabytes of data from compliantly sourced direct partnerships with platforms such as Meta, Reddit, TikTok, and YouTube, as well as from investment, patents, search, broadcast, and news sources. The platform uses proprietary AI, including 20 years of natural language processing (NLP) and sentiment methodology, for data cleaning, normalization, and context-aware analysis. Quid customizes data sets and AI agents to a user’s specific business context and integrates with platforms that teams already use. Common applications include brand monitoring, competitive analysis, and uncovering consumer insights, with one user report stating that a media coverage report could be completed within two hours compared to a previous week-long effort by four analysts.