Talkwalker

Talkwalker is a social listening, media monitoring, and competitive intelligence platform designed for marketing, PR, and insights teams. Its key capabilities include social listening, media monitoring, and social benchmarking. The platform allows users to monitor brand performance, measure sentiment, and compare performance against competitors and industry standards. It provides analytics such as sentiment bars for media outlets, line graphs of social engagement across platforms like LinkedIn, Instagram, and Facebook, and world map visualizations showing reach. The platform also offers metrics for sentiment (e.g., 86% positive, 14% negative) and media value. Talkwalker is used to build marketing strategies, run product development programs, connect with media partners, and engage consumers. The source text notes that over 2,500 organizations use the platform, and it mentions a feature called Yeti Agent. Examples provided include Bayes Business School maintaining 93.7% positive sentiment during a multi-year rebrand by using social listening to flag misinformation, and European telecom provider Orange scaling the platform across 1,300 employees in 28 countries.